The challenge of Media Engineering with Augmented Reality

It possible to use augmented reality (or AR) through simple, light and wearable devices with sensors and GPS, like a tablet, for example. If you frame any marker – as a QR code or an AR tag – with your device’s video camera, you will receive some information in the form of numbers, texts and notifications about reality around us.

On the basis of this principle, we have started to work on a new project about augmented reality with so much attention and passion: it consists in a software dedicated to medicine that will support pharmaceutical sales forces. The technology used will allow us to see the direct effects of some medicines on human body, by using a fresh approach. This form of tracking relies on technologies such as GPS, accelerometer, gyroscope and more complex image processing algorithms, to place virtual objects or information in the environment.

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MEDIA ENGINEERING

TRA LE CANDIDATE AZIENDE VINCITRICI DEL “PREMIO ECCELLENZE ITALIANE NEL BUSINESS”

Il 24 Giugno 2022 si terrà la prima edizione del “PREMIO ECCELLENZE ITALIANE NEL BUSINESS”, un evento unico nel suo genere volto a premiare le eccellenze nel mondo del business.

Le aziende candidate sono state valutate sulla base di valori quali: l’ eccellenza, la prosperità, l’ etica professionale, il servizio, lo spirito d’ innovazione ma soprattutto la capacità di trasformare le difficoltà in opportunità.

Tra centinaia di aziende candidate, Media Engineering è stata selezionata tra le aziende vincitrici.

E’ stata per noi una sorpresa ma soprattutto una grossa soddisfazione ricevere questa candidatura in un anno così speciale: il festeggiamento dei nostri 20 anni di attività.

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