The challenge of Media Engineering with Augmented Reality

It possible to use augmented reality (or AR) through simple, light and wearable devices with sensors and GPS, like a tablet, for example. If you frame any marker – as a QR code or an AR tag – with your device’s video camera, you will receive some information in the form of numbers, texts and notifications about reality around us.

On the basis of this principle, we have started to work on a new project about augmented reality with so much attention and passion: it consists in a software dedicated to medicine that will support pharmaceutical sales forces. The technology used will allow us to see the direct effects of some medicines on human body, by using a fresh approach. This form of tracking relies on technologies such as GPS, accelerometer, gyroscope and more complex image processing algorithms, to place virtual objects or information in the environment.

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Sailing Trophy 2019

Here we go! The thirteenth edition of the Sailing Trophy in which we sponsorized one of the three boats in the race with Bloom and