Advisor: our e-detailing app that facilitates interactions

One of our best projects is Advisor: a technological solution that allows the centralized management of the digital material (flyers, visuals, videos etc) dedicated to corporate marketing. Specifically, it is an e-detailing system that gives support to sales forces keeping organized all materials per trimester and per year. Furthermore it is possible to include all existing materials in pdf format and send them by email.

This solution permits total control and management of digital contents, constantly synchronized and segmented on all the tablets provided to sales representatives.

Advisor also allows to integrate CRMs as Salesforce.com, Veeva Cegedim, TrueBlue, etc and to produce forms to order and manage products with existing orders management apps.

Finally, thanks to the backend, you can profile all users, user groups, business units and so on in order to correctly distribute information on different devices. The application is equipped with Analytics: it shows all the users’ accesses, the use of all digital materials, updates, document library and other useful elements. All details will be developed by a digital team comprised of a Communication Specialist, a Medical Writer, a Creative Designer and a User Experience analyst.

Advisor is used to this day by Alfasigma Italia and by Werfen Italy, Spain, Portugal, China, Mexico and UK.

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